Seo Basics
Optimising your website can look like a daunting task, this post should give you a basic understanding of what is required to get your website climbing the ranks.
Where should I start ?
The first think you should do is analysis, use an seo tool to check that your meta tags
are correct and relevant to the site, its simple to do and will ensure that you are not rowing against the current when it comes to SEO.
This tool will check your meta tags and also give you an indication of keyword density on your webpage.
Meta Tags are lines of html code and text contained in a website that tell the search engines about that site.
Keyword density means the amount of times a word appears on the page, and is shown as a percentage. This can be used by search engines to determine what the page is about.
Ok Now what ?
Once you have completed the analysis and determined that everything is ok, you are ready to start building backlinks, backlinks are links from other websites or blogs that point to your site.
Search engines like google use backlinks as a way of measuring how important a website is, the more backlinks that point to your site, the higher in google’s listings your site will be returned.
Are All Backlinks The Same ?
No. the value of a backlink is affected by many factors.
The higher the page rank of the webpage your link is on, the more powerful that link will be.
Other factors can affect the value of the link such as:
Page Being Blocked form search engine spiders by “no follow” in robots.txt
Pages Alexa Ranking.
Amount of links on the same page.
Relevant authority of the site.
Age of the Domain.
Amount and quality of the pages inbound links.
Keyword anchored backlinks will allow you to improve your position in the rankings of major search engines for any keyword you choose, for example if you used the keyword “chicken soup” as anchor text for your links, then you would see your website improve in the rankings under the search term “chicken soup”.
In order to learn how to make Keyword Anchored Backlinks just click the link.
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