During an interview with Webpronews, Google’s spokes person Matt Cutts revealed some interesting news about the pending google algorithym update labelled “caffeine”. The update is set to go live on Googles datacentres shortly after christmas. Google could have released the update sooner but held back to avoid upsetting rankings during the holiday season.

Google are expected to provide a search tool shortly which will allow webmasters to check their rankings on a datacentre using the new algorithym.
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Anyone who is serious about SEO will have long ago realized that fire fox is the best browser for organic search marketing. The number of plug ins and tool bars available for fire fox that are designed to assist with all aspects of SEO must run into the thousands.

There are tool bars and plug ins available for everything from rank checking and code validation (something that is going to be far more important when google caffeine comes into play as it affects page load speed) To link analysis and link partner searching. There are even plugins to check the on-page optimization of any page as you view it in your browser. In this article I am going to discuss only a few of these plug ins, the ones that I myself use on a daily basis and would recommend to others.
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The rel=”canonical” attribute can be used to avoid duplicate content penalties when a domain has more than one page which displays very simular, or identical content. The correct use of this attribute tells search engines which version of the page to index, furthermore it also passes link juice from the other similar or identical pages to the prefered version you have specified, thereby avoiding duplicate content penalies.

This method is useful if for instance you have a website with price lists in different currencies there could be several pages with almost identical content, specifying a canonical page will not only allow you to avoid duplicate content penalties for these pages, but google will also view all inbound links for the simular pages as though they were linking the single page you specify as “preferred” in the canonical attribute. this can obviously have a major positive effect on that pages position in google’s results.
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Although the general consensus is that Google does not give very much weight to the keywords meta tag for indexing purposes, the tag is still worth using as it is not completely ignored by modern search engines. The keywords used here will add to your overall keyword credit for those search terms. Keywords should always be researched before deciding which ones you are going to use by determining the following factors:
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