During an interview with Webpronews, Google’s spokes person Matt Cutts revealed some interesting news about the pending google algorithym update labelled “caffeine”. The update is set to go live on Googles datacentres shortly after christmas. Google could have released the update sooner but held back to avoid upsetting rankings during the holiday season.

Google are expected to provide a search tool shortly which will allow webmasters to check their rankings on a datacentre using the new algorithym (watch this space).

According to Matt cutts, one of the most significant ranking factor changes of the new algorithym will be page load speed. Google is constantly striving to make the online experience better, and believes that this can be acheived in part by rewarding sites that load quickly, and penalising those that dont. Lets face it, nobody likes waiting for a page to load.

This news indicates that W3C standards compliant websites will fair extremely well in the new algorithym, whilst poorly coded sites, and those using slow loading custom javascript will seriously need to rethink their strategies in order to maintain high visibility in Google.

This entry was posted on Tuesday, November 24th, 2009 at 8:36 pm and is filed under Search Engine News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.