Archive for the ‘SEO Basics’ Category

This article will outline the five most common ranking factors that can have a negative impact on your SEO campaign. In order to rank highly in google you will need to ensure that you avoid each and every one of these bad practices and the ranking penalties that they can bring about.
1. Duplicate content.
Googles overarching [...]

Sitemaps provide a means by which webmasters can inform and direct spiders, they help Google and other search engines to index more pages and discover new content more quickly and effectively. They are also useful for ensuring that all your pages are found and indexed.
Submitting a sitemap to Google is free and simple to do. [...]

Optimising your website can look like a daunting task, this post should give you a basic understanding of what is required to get your website climbing the ranks.

Where should I start ?
The first think you should do is analysis, use an seo tool to check that your meta tags
are correct and relevant to the site, [...]

URL Canonicalization linking is used when a domain has more than one page with simular content.
The method can be used to ensure that all incoming links are attributed to a single page and to avoid duplicate content penalies for simular pages on a single domain. (you cannot use this method to specify a canonical page [...]